CSP influencing toolkit

Helping you raise the profile of the physiotherapy profession, providing you with the tools and ideas to influence a range of stakeholders.

Everyday across the UK people are making decisions that affect your work and your patients. Influencing is the ability to engage with other people and to convince them to adopt and implement your ideas. We aim to do this by providing decision-makers with relevant statistical and factual information, and by sharing our experience and expertise. Successful influencing is built on relationships and communication between people.

This ‘influencing toolkit’ has been designed to help you make the most of opportunities to raise the profile of the physiotherapy profession, providing you with the tools and ideas to influence a range of stakeholders. It will help you to build and manage relationships with the audiences who matter to you, and ultimately your patients.

What can influencing achieve?

  • Change in policy and priorities
  • Create opportunities, such as for funding or contracts
  • Raise the profile of physiotherapy services and challenge possible cuts
  • Generate understanding of the benefits of physiotherapy
  • Extend and grow your network
  • Build new partnerships

No special training is required and many of the suggestions included in this toolkit take minutes to achieve. With your help, more decision makers, patients and members of the public will better understand the value of physiotherapy.

This toolkit includes information on who to influence as well as helpful hints, tips and ideas on how to influence. You can also find two case studies from fellow CSP members sharing their experience. There is a section on social media, providing you with the first steps on how to build your virtual network and start influencing online.

Finally, you can find a list of useful resources at the back of this booklet.

We hope that this toolkit helps to inspire and motivate you to promote the profession you love.