The CSP’s brand is at the heart of the society’s work to promote the value of physiotherapy, physiotherapists and associated health workers.
We have developed branding guidelines to ensure that the brand and logos are used in a consistent and effective way.
CSP Brand guidelines 2021
Use of 'Chartered' in relation to physiotherapy
Only qualified CSP members may describe themselves as Chartered Physiotherapists. Business, practices and services should not use the word chartered in business names or publicity.
Anyone using the title ‘Chartered Physiotherapist’ must not separate the two words by inserting a specialty descriptor for example "Chartered Paediatric Physiotherapist". Any further descriptor of work undertaken, or groups treated, must be placed after the title or before it and not between.
The CSP member badge
Only qualified physiotherapists are entitled to wear the MCSP (Member of the Chartered Society of Physiotherapy) badge on uniforms and clothing. This is our historical crest and is often referred to as our ‘lozenge’ logo (right).
The CSP provides qualified members with a metal CSP badge which can be worn on uniforms and clothing as a way of showing their membership of the CSP, and their chartered registered status.
The society encourages all members to display this badge on their uniforms as it is a hallmark of professional quality.
Qualified members may also wear CSP-badged uniforms and clothing provided by our exclusive supplier Grahame Gardner.
Please note that the CSP no longer offers badges in the form of sew-on patches and it is forbidden to have the member badge embroidered on uniforms or clothing by any supplier other than Grahame Gardner.
Using the lozenge badge in printed and online materials
The lozenge badge may be used alongside individual listings of members and in information materials. It is not to be used for whole-practice or service publicity. When used by individual private practitioners on items such as stationery, websites, plaques and so on, the CSP strapline should also appear:
’The Chartered Society of Physiotherapy is the professional, educational and trade union body for the UK’s 60,000 chartered physiotherapists, physiotherapy students and associates’
Use by professional networks
The ‘lozenge’ logo may also be used by CSP-recognised professional networks. A slightly different version of this logo is available, which carries the wording: ‘A professional network recognised by the Chartered Society of Physiotherapy’.
Physiotherapy Works branding
The Physiotherapy Works brand is no longer in use for member events.
Instead, Physiotherapy Works can be used as a ‘strapline’ by representatives acting in a corporate capacity e.g. English Regional Networks, country boards, branches and stewards, for events that have a Physiotherapy Works theme.
These include: workforce, leadership and participation, COPD, falls and primary care.
To use the Physiotherapy Works image above as a ‘strapline’ on your event materials the image will need to run along the bottom of the page and be used in conjunction with CSP as the logo.
Student members and associate members
Students and Associates have their own badges and may not use or wear the member badge.
Students and Associates are supplied with a metal badge when they join the CSP and may buy clothing pre-embroidered with the Student or Associate from our exclusive supplier, Grahame Gardner.
The CSP corporate logo
The corporate logo can only be used by CSP headquarters and officials.
The CSP corporate logo (the ‘dynamic’ logo) can only be used by CSP headquarters and representatives acting in a corporate capacity (These include English Regional Networks (ERNs), country boards and branches, who can use the dynamic logo in official business).
Individual members and professional networks or, indeed, anyone else, are not permitted to use this corporate logo unless prior authorisation has been given by a CSP director.
Advice on using the CSP corporate logo
CSP stewards, safety representatives and those within trade union networks can also use the dynamic logo for CSP official business.
When the logo is used, it should adhere to usage guidelines for colour, size, and positioning on materials. (follow the link to the CSP Branding Guidelines document below).The CSP’s publications unit can advise on the correct usage of the logo, and provide master references for use. Please email the CSP Enquiries Team (ET) or call 020 7306 6666 in the first instance.
Country-specific versions of the CSP ‘dynamic’ logo
Different versions of the CSP corporate logo are available for use in Wales, Scotland and Northern Ireland which, again, can only be used for official CSP business.
Other special versions of the corporate logo, such as the CSP Members’ Benevolent Fund, also exist for use by that group only.
Email the CSP Enquiries Team (ET) or call 020 7306 6666.