CSP joins celebrities to back dementia awareness bid

A new public awareness campaign for dementia features celebrities, including TV presenters Sir Michael Parkinson and Fiona Phillips, talking about their personal experiences of the condition.

The A Day to Remember campaign was launched by the Department of Health on 21 September, to coincide with World Alzheimer’s Day.

It aims to tackle the widespread fear of talking about dementia, educate people about the initial signs and symptoms and offer advice on how to seek help.

Sharon Greensill, chair of the Chartered Physiotherapists in Mental Healthcare (CPMH), welcomed the new campaign and said that physios could also provide support to the carers of people with dementia.

‘As physiotherapists we have a valuable role to play in working with carers and providing education and advice,’ said Ms Greensill.

‘We are able to offer advice on falls prevention, pain assessment and management and how to maintain activity and exercise for people with dementia.’

The three-month campaign is part of the prime minister’s ‘Challenge on Dementia’ commitment, announced in March this year.

The challenge aims to transform the UK into a leading light in dementia care and research, by driving up diagnosis rates, increasing investment in research and raising the quality of dementia care.

To find out more, visit: www.nhs.uk/dementia or see the CSP’s Physiotherapy works – Dementia care factsheet at: www.csp.org.uk/physiotherapyworks

Robert Millett

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