CSP and AVIVA announce three-year deal

The CSP has announced a three-year partnership with health insurer Aviva, working across the company’s Fit for Work initiative.

To mark the launch of the partnership, the society has updated and reissued its Fitness Profits document which provides advice for managers on how physiotherapy can help keep staff safe, healthy and productive.  

Aviva offers a programme of activity and resources designed to improve the wellbeing of the UK workforce and highlights the importance of physiotherapy in preventing and reducing work related ill-health and sickness absence.

Mark Sharpe, rehabilitation clinical lead with Aviva, UK Health, said he was delighted to be joining forces with the CSP.

‘At Aviva we have a clear focus to help customers get the right treatment at the right time through our clinical and rehabilitation expertise and we are a keen champion of early intervention.

‘Musculoskeletal disorders continue to be a leading cause of employee absence and by working with the CSP, we hope to highlight to employers the real business benefits of having easy access to effective physiotherapy advice and treatment services in place for their staff.

‘Our Back Up and Back Up Plus services aid a quick recovery and return to work as well as helping large corporate clients manage the total cost of musculoskeletal claims on their private medical schemes.’

James Hale, CSP’s director of marketing and communications, said the partnership would allow both organisations to support the UK’s workforce in being fit and healthy.

‘The organisations are working to develop a range of resources and information to raise the profile and importance of physiotherapy and reinforce the vital role that physiotherapists play in the nation’s health and wellbeing,’ he said.

For more information see ‘Timely intervention’ page 36-7. CSP’s Fitness profits guide is available at: www.csp.org.uk/fitnessprofits

Lynn Eaton

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