The Chartered Society of Physiotherapy The Chartered Society of Physiotherapy

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Criteria: Promoting, marketing and advertising physiotherapy services and products

10.1 Information provided on services accurately reflects those offered

Criteria

10.1.1 Information accurately reflects the service(s) offered and supports the decision making process

10.1.2 The promotion of services is based on evidence

10.1.3 The use of benchmarking and comparative statements is based on fact

10.2 Information provided on products accurately reflects those offered

Criteria

10.1.2 Information accurately reflects the products offered and supports the decision making process

10.1.2 The promotion of products is based on evidence

10.1.3 The use of benchmarking and comparative statements is based on fact

10.3 Products sold or supplied to service users are necessary in delivering effective care

Criteria

10.3.1 Medical devices and products sold or supplied are appropriate to the presenting condition to support the achievement of expected treatment outcomes

1.3.2 The costs, to the service user (or service), of supplying medical devices are considered

10.3.3 Where possible, service users are offered information on sourcing products and a choice in the goods recommended and the retail outlet for these goods

10.4 The endorsement of a product or service, by a member, is based on sound clinical reasoning, evidence, and consideration of cost and quality

Criteria

10.4.1 When exploring the endorsement of a product, members consider:

  1. the appropriateness of the product or service in respect of presenting conditions
  2. member’s own experience of the effectiveness of the product or service
  3. the evidence presented by the manufacturer with regard to the stated purpose and benefits of the medical device
  4. a reasonable assessment of the quality and cost of the service or product

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