The Chartered Society of Physiotherapy The Chartered Society of Physiotherapy


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NHS Scotland

Having the skill to effectively market your service to the right audiences may be the key to the survival of your service.

Key audiences to which marketing needs to be targeted may include:

  • GPs, consultants, patients and potential patients
  • Members of Health boards
  • Other key stakeholders who you identify as being influential in your area
  • Clinicians who are leading the development of strategies and who influence board decisions

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