The NHS in England is undergoing massive structural and financial challenges with Any Qualified Provider, commissioning, and patient choice. NHS physiotherapists in England are now in serious competition with other services and organisations for funding and for patients.
Key audiences to which marketing needs to be targeted may include:
- GPs, consultants, patients and potential patients
- Members of Clinical Commissioning Groups
- Members of Health and Wellbeing Boards
- Clinical networks and Senates (2)
- Other key stakeholders who you identify as being influential in your area
- Clinicians who are leading the development of strategies and who influence commissioning decisions