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Aviva and the Chartered Society of Physiotherapy join forces to keep the UK fit for work

CSP press release published on 4 March 2013

Aviva has announced a three-year partnership with the Chartered Society of Physiotherapy (CSP) across their Fit for Work initiative, with a programme of activity and resources designed to improve the wellbeing of the UK workforce and to highlight the importance of physiotherapy in preventing and reducing work related ill-health and sickness absence.

The health insurer, which has placed rehabilitation and early intervention at the core of its corporate healthcare provision for a number of years, has seen significant success and improvement of clinical outcomes for employees with musculoskeletal disorders.

Through its close work with physiotherapists and its award-winning Back Up1 service, over 40,000 corporate customers have gained quick and easy access to a consultation and treatment for their condition, aiding a prompt recovery and return to work.

The launch of the partnership is marked by the publication of a refreshed ‘Fitness Profits’ document for employers, which provides advice for managers on how physiotherapy can help keep staff safe, healthy and productive at work.

Aviva and the CSP will join forces on a number of awareness campaigns, including the CSP’s UK-wide Workout at Work Day event in June. Now in its third year, the day sees physiotherapists across the UK encouraging people to get more physically active in the workplace, while providing their employers with an understanding of the business benefits of having an active and healthy workforce.

Mark Sharpe, rehabilitation clinical lead, Aviva, UK Health, says: “Aviva is delighted to join forces with the CSP to help employees become fitter and healthier through the Fit for Work campaign. At Aviva we have a clear focus to help customers get the right treatment at the right time through our clinical and rehabilitation expertise and we are a keen champion of early intervention.

“Musculoskeletal disorders continue to be a leading cause of employee absence and by working with the CSP, we hope to highlight to employers the real business benefits of having effective physiotherapy advice and treatment services in place for their staff.

In providing employees with prompt consultation and treatment for musculoskeletal disorders, our Back Up and Back Up Plus services aid a quick return to work and help large corporate clients manage the total cost of musculoskeletal claims on their private medical schemes.”

James Hale, Director of Marketing and Communications at the CSP says: “The CSP is delighted to be working in partnership with Aviva. We welcome their drive to improve the health of the workforce and their recognition that early intervention services, like physiotherapy, are key in reducing or even preventing the time people need to be absent from work.

“We are very much looking forward to working together on our shared goal of ensuring faster access to health advice and support for workers.”

Notes to editors

If you are a journalist and would like further information, please contact: Melissa Loughran: Aviva Press Office: 01904 452791: 07800 691947:

For more information about the CSP, please call Jennie Edmondson, Head of Press and Public Relations on 020 7306 6616 / 07786 332 197

Notes to editors:

  1. Back Up, launched in 2009 for large corporate clients, is one of a range of rehabilitation services available to Aviva customers suffering from back or neck problems. Customers are able to gain quick and easy access to a telephone consultation with a physiotherapist within two hours of contacting Aviva, without needing to see their GP first. The consultation includes screening for any serious underlying health problems and a tailored evidence-based treatment pathway is provided. Customers also have support available from a dedicated clinical case manager throughout their recovery.


Aviva provides insurance, savings and investment products to 43 million customers worldwide. 

We are the UK’s largest insurer with over 14 million customers and one of Europe’s leading providers of life and general insurance. We combine strong life insurance, general insurance and asset management businesses under one powerful brand. We are committed to serving our customers well in order to build a stronger, sustainable business, which makes a positive contribution to society, and for which our people are proud to work.

We are ranked as one of the UK’s top ten most valuable brands and Aviva Plc is in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index.  In 2011 we invested £5.3m into our UK communities. One in three of our employees were involved in community investment activities which included giving nearly 33,000 hours.

Aviva is working in partnership with Railway Children through the Aviva Street to School programme to get children living or working on UK streets back into everyday life. Find out more at

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The Chartered Society of Physiotherapy

The Chartered Society of Physiotherapy is the UK’s professional, educational and trade union body. We have more than 51,000 members, including chartered physiotherapists, physiotherapy students and support workers.


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