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First local Physio Works event sparks members’ enthusiasm

15 September 2014 - 1:07pm

Nearly 100 physiotherapy staff attended the first in a series of local events to promote the CSP’s Physiotherapy Works programme, held on Tuesday 9 September.

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Key speaker Vicki Gilman: 'Physio staff should communicate their specialist skills at every opportunity'. Photo © Richard Lee

The initiative is aimed at helping members to promote the value of the profession to patients, the public and decision makers. Falls prevention is one of the key issues under discussion at the free meetings.

The string of Physiotherapy Works Locally events began in Chester-le-Street, County Durham. Similar events are planned for the rest of the year and into 2015, covering the whole of the UK.

Sue Rees, chair of CSP council and a keynote speaker, was delighted with the buzz at the event, which included breakout sessions to discuss how physios can make every contact count.

‘It was a really good day,’ she said. ‘What emerged was that we need to be very clear about how we express our unique contribution as physiotherapists. We realised that we need to have our pitch ready, explaining our services.

‘This was a bit of a prototype, so the feedback will help us planning future events.’

Another key speaker was Durham-based neuro physio and consultant Vicki Gilman who set up a neural pathways rehab team and has worked in the independent sector.

She said physio staff should communicate their specialist skills at every opportunity – even in letters or emails.

‘Every time you send one it is an opportunity to promote your work,’ she said.

‘It’s been an interesting day and quite challenging for a lot of people, depending where they are in their career,’ she said. ‘But we all share the same physio DNA – we are just not so good about turning our focus outward and sharing that message.

‘This has been a call to action for quite a lot of people in the room,’ she said. ‘I know some people have put themselves forward as pioneers. They were saying “we have to do this”.’

Two other Physiotherapy Works Locally events take place this week, at venues in Shropshire and Nottingham.

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