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New adverts to promote the benefits of physiotherapy to doctors

15 January 2014 - 1:37pm

The CSP is running a new advertising campaign to promote the beneficial role of physiotherapy to general practitioners (GPs).

physiotherapy works for patients

Physiotherapy prevents falls and reduces hospital admissions, helping older people stay independent while keeping people fit to work

The adverts are designed to raise the profile of physiotherapy among doctors and will be appearing in health media used by GPs, such as Pulse magazine and Pulse online.

Each advert carries the headline ‘Physiotherapy works for patients’ and includes positive images of people benefitting from physiotherapy.

During 2014, the society also plans to take the ‘physiotherapy works’ message to several conferences and exhibitions attended by GPs. This will be part of a longer-term campaign from the CSP highlighting the positive role of physiotherapy, not just to doctors but to other decision makers, and also patient groups.

Promoting the role of physiotherapy

Commenting on the campaign Lynne Stockbridge, CSP campaigns director, said:

‘GPs across the UK play a key role in advising patients, and in shaping decisions about which services should be provided in their communities.

‘Physiotherapy keeps people well and out of hospital or residential care – reducing the demand on over-stretched NHS services.’

The advertising campaign highlights the fact that physiotherapy can help people of all ages with a range of health conditions.

Adverts in the series promote the role of physiotherapy in falls prevention; rehabilitation; keeping older people out of hospital and independent and keeping people fit to work. They also promote expert advice from the CSP and Arthritis Research UK on exercises for specific problems, such as back pain.

The CSP website has also been updated with a new section that provides specific information for GPs.

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