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CSP and Aviva announce three-year deal

4 March 2013 - 11:14am

The CSP has announced a three-year partnership with health insurer Aviva, working across the company’s Fit for Work initiative.

To mark the launch of the partnership, the society has updated and reissued its 'Fitness Profits' document which provides advice for managers on how physiotherapy can help keep staff safe, healthy and productive at work.

Aviva offers a programme of activity and resources designed to improve the wellbeing of the UK workforce and highlights the importance of physiotherapy in preventing and reducing work related ill-health and sickness absence.

Mark Sharpe, rehabilitation clinical lead with Aviva, UK Health, said he was delighted to be joining forces with the CSP.

'At Aviva we have a clear focus to help customers get the right treatment at the right time through our clinical and rehabilitation expertise and we are a keen champion of early intervention.

'Musculoskeletal disorders continue to be a leading cause of employee absence and by working with the CSP, we hope to highlight to employers the real business benefits of having easy access to effective physiotherapy advice and treatment services in place for their staff.

'Our Back Up and Back Up Plus services aid a quick recovery and return to work as well as helping large corporate clients manage the total cost of musculoskeletal claims on their private medical schemes.'

James Hale, director of marketing and communications at the CSP, was also delighted at the partnership, which will jointly allow both organisations to support the UK's workforce in being fit and healthy. The organisations are working to develop and showcase a range of resources and information to raise the profile and importance of physiotherapy and reinforce the vital role that physiotherapists plays in the nation's health and wellbeing.

'We welcome Aviva's drive to improve the health of the workforce and their recognition that early intervention services, like physiotherapy, are key in reducing or even preventing the time people need to be absent from work,' said Mr Hale.

'We are very much looking forward to working together on our shared goal of ensuring faster access to health advice and support for workers.'

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