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Joint pain message to get to millions of TV viewers

20 February 2013 - 10:38am

High profile cricket and rugby league matches will soon feature pitch-side advertising banners promoting the benefits of exercise for joint pain and osteoarthritis.

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Banners will be appear at events shown on Sky Sports 1


The banners are part of an advertising campaign by the British Society for Rheumatology (BSR) which aims to raise public awareness about MSK diseases. These are the second greatest cause of disability in the UK and worldwide.


The banners will be visible at a series of major live sporting events on Sky Sports 1 this year. They display a web link that provides advice and information about joint pain, the various types of arthritis such as osteoarthritis and the potential benefits of muscle strengthening.


BSR spokesman director of events and marketing James Glavin said: ‘This is a great opportunity to raise the profile of rheumatological musculoskeletal conditions, by reaching large audiences and other countries.


'To take advantage of this exciting opportunity, we have designed a campaign around joint pain. When people go through to the web address on the banner, they can find out more about joint pain, the various types of arthritis such as osteoarthritis and the potential benefits of exercise, specifically muscle strengthening.


'The web page also signposts to other sources of information and advice, such as advice helplines and patient leaflets.'


BSR president Dr Chris Deighton added that the campaign hoped to provide awareness to people with joint pain that ‘early action really matters to prevent disability developing'.


The banners will first be seen at two upcoming league matches: Hull FC versus Warrington Wolves, on 23 February, and St Helens versus Leeds Rhinos, on 1 March.

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