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CSP prepares to open up the world of physiotherapy

5 July 2005 - 9:10am

Three new communications tools are launched - a media handbook, new website and redesigned magazine

CSP prepares to open up the world of physiotherapy

Physiotherapists can look forward to receiving more information and greater recognition of their work as the Chartered Society of Physiotherapy (CSP) prepares to launch three new communication tools. 

A rebuilt website, a revamped Frontline magazine and a brand new media handbook, will be unveiled this month as part of the Society's drive to increase public awareness of the profession and improve the flow of information from the CSP to its members. 

In a MORI survey of CSP members, 82% of respondents felt the top issue facing the profession at present is promoting physiotherapists and the work they do. 

Commenting on the forthcoming initiatives, the Society's director of communications, Neil Tester, said, 'Our members want the public to understand how much physiotherapy can do for them.  That's why the CSP has modernised and expanded its website to provide better information for physiotherapists, other health professions and the public alike.  By the end of this year, there will be no excuse for anyone in the health sector not to understand the role of physiotherapists.'

CSP Website

www.csp.org.uk is the world's largest website devoted to physiotherapy and receives up to 30,000 hits per day. 

Jean Downey, design manager, explains why the improvements are necessary. 'Since it's original launch in 1999, the site has tripled in size and needed to be totally rebuilt in order to satisfy the increasing number of physiotherapists, journalists and members of the public who look to the CSP for information relating to the profession.' 

Regular visitors will notice major improvements and the introduction of new sections once the site is up and running.  A notable addition is the arrival of Physio2U ñ a fully searchable directory designed to help people find a practitioner in their area, and offering chartered physios the opportunity to promote their services online.

The Jobs on line section is now simpler to use and allows visitors to look for vacancies in specific locations or specialist areas.  For those starting out, the Student area has been improved, making it easier to discover how to get into physiotherapy and find a place to study.
All visitors can take advantage of an on-line shop, which offers a wide choice of merchandise, CSP publications and physiotherapy textbooks.

The new site's clear structure should make navigation easier and improvements to the search facility make the site more intuitive.  Furthermore, because clinical and specialist information is now available to everyone, the CSP believes more people will feel encouraged to get on-line and find out about the profession.

Frontline Magazine

Frontline, the twice-monthly magazine for CSP members, has undergone a major design overhaul.  The magazine was last redesigned in 1998 and it was felt that as physiotherapy grows in stature, so too should Frontline.   Innovative changes to structure and format will refresh the publication's appeal and make reading the latest news and views a more pleasurable experience.

Media Handbook

The handbook is a brand new initiative designed primarily for the media and aims to link journalists with physiotherapists who can help them with research for articles and features.  The book contains profiles from almost 200 chartered physiotherapists who have experience in a diverse range of areas, from animal physiotherapy to women's health. 

The handbook will enable journalists/broadcasters to arrange interviews with key figures from the physiotherapy world, ensuring that the profession's voice is heard on both a national and regional level on a regular basis.

Ends

Notes to Editors:

1. The Chartered Society of Physiotherapy is the professional, educational and trade union body for the country's 38,000 chartered physiotherapists, physiotherapy students and assistants. Physiotherapy is Britain's fourth largest health profession after medicine, nursing and midwifery.

2. To receive your copy of the Media Handbook, please contact the press office on the number below.

For more information, please contact the press office on 020 7306 6616/28

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