Keep dancing! Your Personal Best campaign encourages over 55s to stay active

Stars of the ballroom dance world Len Goodman and Arlene Phillips, added some Strictly Come Dancing sparkle to the launch of the CSP-backed Your Personal Best campaign.

The Olympics-inspired campaign aims to encourage older people to increase their activity in 2012. It was launched to the public on 26 January, overlooking the Olympic site in east London.

CSP is one of several major healthcare bodies backing the initiative, which is targeting the almost eight million people in the UK aged over 55 with long-term health conditions.

Your Personal Best is led by GlaxoSmithKline, official laboratory services provider for the London 2012 Olympic and Paralympic Games, in association with NHS London.