Strategy
Building our core services
It is clear the CSP is currently providing services that are well received and valued. However, there is a lack of awareness of the range of services we provide and we are conscious there can be inconsistencies in the quality of provision.
By prioritising this area for our developmental work we will seek to build on our existing services. Enhancing and refining these services is vital if the CSP is to provide you with the high standard of support you require.
We will:
- develop a more widespread understanding of the different needs and advantages/ disadvantages for certain member groups, and continue with our quality improvement changes that are setting standards for our services;
- promote the services we provide to increase member awareness and increase the equity and access to services, plus develop a new pricing policy for those services outside our membership package;
- ensure our staff have the skills, knowledge and competency to support you and address issues facing the different countries, ensuring new policies are developed to reflect this understanding across the whole Society; and,
- work towards a robust foundation for clinical practice and service delivery, focusing specifically on the evidence base, clinical effectiveness, continuing professional development and increasing innovation.
Putting members at the heart of the CSP
As a membership organisation it is essential that you lead and direct the work of the Society. However, we understand that not everyone wants to be involved in committees, boards or interest groups. We also recognise that the current structure doesn't always result in the 'active' involvement of our membership.
This priority area will look at all CSP activity to better build member engagement. We want our members' views to inform all that we do.
We will: develop a structured and disciplined approach to member involvement to ensure that it is effective in all CSP decision and policy making at all levels of the Society's activity nationally, regionally and locally.
We will use interactivecsp (iCSP) as a tool to support this work by:
- developing our representative structures to support greater member engagement; and,
- providing support to members in influencing local health decision making and build the profession's profile locally.
Raising the profile and influence
In today's media conscious world, securing a high profile for the profession and building our influence over decision makers is vital. There is already considerable respect and recognition for the CSP in the 'corridors of power', however, we are aware we must do better: knowledge and understanding of physiotherapy among the general public is inadequate; more worryingly there is also a considerable gap in knowledge among healthcare professionals.
In making this a priority, we will work to advance the position and influence of the Society in every quarter.
Two distinct audiences will be tackled:
- General public: we are planning a programme of activity that builds their understanding of the breadth and value of physiotherapy in everyday lives. The CSP will provide focused stories around the targeted audience. We will also cultivate advocates and 'faces' for the profession to help build identification with the general public and, ultimately, hope to use public awareness to pressurise healthcare decision makers to achieve specific results.
- Decision makers: to be involved at the start in decisions, the profession has to have something relevant and credibile to say. The Society will target decision makers with our key messages and cultivate an informed relationship. We will then keep up a constant fuel of information and encourage our key contacts to be clear as to our 'demands'. Additionally, we will cultivate interested members to apply for seats on key decision making bodies.
